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Principles of Economics: A Streamlined Approach
作  /  譯    者 : Robert H. Frank,Ben S. Bernanke,Kate Antonovics,Ori Heffetz
I S B N -  13 : 9781259255397
I S B N -  10 : 1259255395
類             別: 經濟學原理
版             次: 3 版
年             份: 2017
規             格: 581 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/題庫/習題解答)(教師專用)
     

Authors present a streamlined offer of core concepts in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions explanations and exercises the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.
Principles of Economics: A Streamlined Approach seeks to promote a deeper understanding of economics by focusing on core concepts. Fewer themes, less math rigor, and a new suite of video resources allow instructors the flexibility to teach the course they want to teach, whether it’s adopting a flipped classroom format, administering a course online, or just bringing more engaging, digital content into their lectures.

PART I INTRODUCTION
Ch 1 Thinking Like an Economist
Ch 2 Supply and Demand
Ch 3 A Brief Look at Macroeconomics

PART II COMPETITION AND THE INVISIBLE HAND
Ch 4 Demand and Elasticity
Ch 5 Perfectly Competitive Supply
Ch 6 Efficiency, Exchange, and the Invisible Hand in Action

PART III MARKET IMPERFECTIONS
Ch 7 Monopoly, Oligopoly, and Monopolistic Competition
Ch 8 Games and Strategic Behavior
Ch 9 Externalities and Property Rights

PART IV ECONOMICS OF PUBLIC POLICY
Ch10 Using Economics to Make Better Policy Choices

PART V INTERNATIONAL TRADE
Ch11 International Trade and Trade Policy

PART VI MACROECONOMICS: ISSUES AND DATA
Ch12 Macroeconomics: The Bird’s-eye View of the Economy
Ch13 Measuring Economic Activity: GDP, Unemployment, and Inflation

PART VII THE ECONOMY IN THE LONG RUN
Ch14 Economic Growth, Productivity, and Living Standards
Ch15 The Labor Market: Workers, Wages, and Unemployment
Ch16 Saving and Capital Formation
Ch17 Money, the Federal Reserve, and Global Financial Markets

PART VIII THE ECONOMY IN THE SHORT RUN
Ch18 Short-Term Economic Fluctuations and Fiscal Policy
Ch19 Stabilizing the Economy: The Role of the Fed
Ch20 Inflation and Aggregate Supply

PART IX THE INTERNATIONAL ECONOMY
Ch21 Exchange Rates and the Open Economy

作者:Robert H. Frank
現職:Cornell University

作者:Ben S. Bernanke
現職:Brooking Institution [affiliated]

作者:Kate Antonovics
現職:University of California, San Diego

作者:Ori Heffetz
現職:Cornell University

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