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  • 定價:1,240 元
Business Foundations: A Changing World
作  /  譯    者 : O. C. Ferrell,Geoffrey A. Hirt,Linda Ferrell
I S B N -  13 : 9781259921834
I S B N -  10 : 1259921832
類             別: 企業概論
版             次: 11 版
年             份: 2018
規             格: 609 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/教師手冊/題庫)(教師專用)
     

1.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

2.Offers a briefer, flexible, and integrated resource that is exciting, happening, focused and applicable.

3.Has a mixture of content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today

PART I: BUSINESS IN A CHANGING WORLD
Ch 1 The Dynamics of Business and Economics
Ch 2 Business Ethics and Social Responsibility
Ch 3 Business in a Borderless World

PART II: STARTING AND GROWING A BUSINESS
Ch 4 Options for Organizing Business
Ch 5 Small Business, Entrepreneurship, and Franchising

PART III: MANAGING FOR QUALITY AND COMPETITIVENESS
Ch 6 The Nature of Management
Ch 7 Organization, Teamwork, and Communication
Ch 8 Managing Service and Manufacturing Operations

PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE
Ch 9 Motivating the Workforce
Ch10 Managing Human Resources

PART V: Marketing Developing Relationships
Ch11 Customer-Driven Marketing
Ch12 Dimensions of Marketing Strategy
Ch13 Digital Marketing and Social Networking

PART VI: FINANCING THE ENTERPRISE
Ch14 Accounting and Financial Statements
Ch15 Money and the Financial System
Ch16 Financial Management and Securities Markets

作者:O. C. Ferrell
現職:University of New Mexico

作者:Geoffrey Hirt
現職:DePaul University

作者:Linda Ferrell
現職:University of New Mexico

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