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Economics(ISE)
作  /  譯    者 : Campbell R. McConnell,Stanley L. Brue,Sean M. Flynn
I S B N -  13 : 9781259921971
I S B N -  10 : 1259921972
類             別: 經濟學原理
版             次: 21 版
年             份: 2018
規             格: 875 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/教師手冊/題庫)(教師專用)
     

The Best selling economics textbook in the world. An estimated 15 million students have used Economics or its companion editions, Macroeconomics and Microeconomics.

The 21st edition of Economics have new discussions on strategic behavior, game theory, unconventional monetary policy and interest rate normalization. Split the material on monopolistic competition and oligopoly that had together comprised a single chapter in previous editions into two separate chapters. This should be particularly helpful to instructors who want to spend more time on oligopoly.

Feature Summary
Two-Path Macro:Instructors who focus exclusively on Aggregate Demand-Aggregate Supply Model can now more easily skip the Aggregate Expenditure (Keynesian) model than before, while those who teach both the AD/AS and AE models can continue to do so in a logical manner.

A Patient, Step-by-Step Approach: Realizing that for most students, this is their first introduction to economics, the authors take a patient, step-by step approach to teaching the material. The authors explain the theory and models slowly and thoroughly.

PART I: INTRODUCTION TO ECONOMICS AND THE ECONOMY
Ch 1 Limits, Alternatives, and Choices
Ch 2 The Market System and the Circular Flow

PART II: PRICE, QUANTITY, AND EFFICIENCY
Ch 3 Demand, Supply, and Market Equilibrium
Ch 4 Market Failures: Public Goods and Externalities
Ch 5 Government’s Role and Government Failure

PART III: CONSUMER BEHAVIOR
Ch 6 Elasticity
Ch 7 Utility Maximization
Ch 8 Behavioral Economics

PART IV: MICROECONOMICS OF PRODUCT MARKETS
Ch 9 Businesses and the Costs of Production
Ch10 Pure Competition in the Short Run
Ch11 Pure Competition in the Long Run
Ch12 Pure Monopoly
Ch13 Monopolistic Competition
Ch14 Oligopoly and Strategic Behavior
Ch15 Technology, R&D, and Efficiency

PART V: MICROECONOMICS OF RESOURCE MARKETS AND GOVERNMENT
Ch16 The Demand for Resources
Ch17 Wage Determination
Ch18 Rent, Interest, and Profit
Ch19 Natural Resource and Energy Economics
Ch20 Public Finance: Expenditures and Taxes

PART VI: MICROECONOMIC ISSUES AND POLICIES
Ch21 Antitrust Policy and Regulation
Ch22 Agriculture: Economics and Policy
Ch23 Income Inequality, Poverty, and Discrimination
Ch24 Health Care
Ch25 Immigration

PART VII: GDP, GROWTH, AND INSTABILITY
Ch26 An Introduction to Macroeconomics
Ch27 Measuring Domestic Output and National Income
Ch28 Economic Growth
Ch29 Business Cycles, Unemployment, and Inflation

PART VIII: MACROECONOMIC MODELS AND FISCAL POLICY
Ch30 Basic Macroeconomic Relationships
Ch31 The Aggregate Expenditures Model
Ch32 Aggregate Demand and Aggregate Supply
Ch33 Fiscal Policy, Deficits, and Debt

PART IX: MONEY, BANKING, AND MONETARY POLICY
Ch34 Money, Banking, and Financial Institutions
Ch35 Money Creation
Ch36 Interest Rates and Monetary Policy
Ch37 Financial Economics

PART X: EXTENSIONS AND ISSUES
Ch38 Extending the Analysis of Aggregate Supply
Ch39 Current Issues in Macro Theory and Policy

PART XI: INTERNATIONAL ECONOMICS
Ch40 International Trade
Ch41 The Balance of Payments, Exchange Rates, and Trade Deficits
Ch42 The Economics of Developing Countries

作者:Campbell R. Mcconnell
現職:University of Nebraska

作者:Stanley L. Brue
現職:Pacific Lutheran University

作者:Sean M. Flynn
現職:Scripps College

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