華泰文化網

  • 定價:1,300 元
  • 網訂獨享價:1,170 元
  • 團購價:85折 1105 元
  • ( 單書購買20本以上 )
Business Research Methods
作  /  譯    者 : Pamela S. Schindler
I S B N -  13 : 9781260091861
I S B N -  10 : 1260091864
類             別: 研究方法
版             次: 13 版
年             份: 2019
規             格: 608 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/教師手冊/題庫)(教師專用)
     

The process fo text writing and the speed with which revisions are developed don't often permit a complete overhaul.But for this edition, given major changes in how students and professors use text material and how professors are teaching, as well as major changes in the research industry, a fresh apoproach was necessary. To address major industry changes and both professor and student needs, McGraw-Hill team and author came up with a process and plan to deliver what students are seeking while giving professors what they need. The approach involved the following:

1.Reflect changes in students learning and teacher pedagoty:
(a)Separate
(b)Streamline and simplify
(c)Clarity

2.Reflect the current state of the research industry:
(a)Rethink everything
(b)Collaborate

PART I BUILD THE FOUNDATION FOR BUSINESS RESEARCH
Ch 1 Research Foundations and Fundamentals
Ch 2 The Research Process: An Overview
Ch 3 Stage 1: Clarify the Research Question

PART II THE DESIGN OF BUSINESS RESEARCH
Ch 4 Research Design: An Overview
Ch 5 Stage 2: Sampling Design
Ch 6 Stage 2: Data Collection Design: Qualitative Research
Ch 7 Stage 2: Data Collection Design: Observation Research
Ch 8 Stage 2: Data Collection Design: Experiments
Ch 9 Stage 2: Data Collection Design: Survey Research

PART III MEASUREMENT
Ch10 Stage 3: Measurement Foundations
Ch11 Stage 3: Measurement Questions
Ch12 Stage 3: Measurement Instruments

PART IV COLLECT, PREPARE, AND EXAMINE DATA
Ch13 Stage 3: Collect, Prepare, and Examine Data

PART V ANALYZE AND INTERPRET DATA
Ch14 Stage 4: Hypothesis Testing
Ch15 Stage 4: Measures of Association

PART VI REPORT THE RESEARCH
Ch16 Stage 5: Research Reports: Supported Insights and Recommendations

PART VII RESEARCH PROJECT OVERVIEW
Ch17 An Integrated Example


Appendices
A: Business Research Proposals and RFPs
B: Focus Group Discussion Guide
C: Nonparametric Significance Tests
D: Selected Statistical Tables

作者:Pamela S. Schindler
現職:Wittenberg University

  • Essentials o...

    Hair

  • 企業研究方法...

    吳萬益

  • 企業研究方法...

    楊雪蘭

  • Essentials o...

    Hair Jr.

  • 企業研究方法...

    吳萬益

  • Business Res...

    Cooper

  • 實務專題製作...

    王貳瑞

  • 破解統計與研...

    胡昌亞

  • Business Res...

    Zikmund

  • Statistical ...

    Lance