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Principles of Economics (ISE)
作  /  譯    者 : Robert H. Frank,Ben Bernanke,Kate Antonovics,Ori Heffetz
I S B N -  13 : 9781260092912
I S B N -  10 : 1260092917
類             別: 經濟學原理
版             次: 7 版
年             份: 2019
規             格: 798 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/習題解答/題庫)(教師專用)
     

Authors present a streamlined offer of core concepts in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions explanations and exercises the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.
Principles of Economics seeks to promote a deeper understanding of economics by focusing on core concepts. Fewer themes, less math rigor, and a new suite of video resources allow instructors the flexibility to teach the course they want to teach, whether it’s adopting a flipped classroom format, administering a course online, or just bringing more engaging, digital content into their lectures

PARTI INTRODUCTION
Ch 1 Thinking like an Economist
Ch 2 Comparative Advantage
Ch 3 Supply and Demand

PARTII COMPETITION AND THE INVISIBLE HAND
Ch 4 Elasticity
Ch 5 Demand
Ch 6 Perfectly Competitive Supply
Ch 7 Efficiency, Exchange, and the Invisible Hand in Action

PARTIII MARKET IMPERFECTIONS
Ch 8 Monopoly, Oligopoly, and Monopolistic Competition
Ch 9 Games and Strategic Behavior
Ch10 An Introduction to Behavioral Economics
Ch11 Externalities, Property Rights, and the Environment
Ch12 The Economics of Information

PARTIV ECONOMICS OF PUBLIC POLICY
Ch13 Labor Markets, Poverty, and Income Distribution
Ch14 Public Goods and Tax Policy

PARTV INTERNATIONAL TRADE
Ch15 International Trade and Trade Policy

PARTVI MACROECONOMICS: DATA AND ISSUES
Ch16 Macroeconomics: The Birds-Eye View of the Economy
Ch17 Measuring Economic Activity: GDP and Unemployment
Ch18 Measuring the Price Level and Inflation

PARTVII THE ECONOMY IN THE LONG RUN
Ch19 Economic Growth, Productivity, and Living Standards
Ch20 Workers, Wages, and Unemployment
Ch21 Saving and Capital Formation
Ch22 Money, Prices, and the Federal Reserve
Ch23 Financial Markets and International Capital Flows

PARTVIII THE ECONOMY IN THE SCHORT RUN
Ch24 Short-Term Economic Fluctuations: An Introduction
Ch25 Spending and Output in the Short Run
Ch26 Stabilizing the Economy: The Role of the Fed
Ch27 Aggregate Demand, Aggregate Supply, and Inflation

PARTVX THE INTERNATIONAL ECONOMY
Ch28 Exchange Rates and the Open Economy

作者:Robert H. Frank
現職:Cornell University

作者:Ben Bernanke
現職:University of Stanford and Princeton

作者:Kate Antonovics
現職:University of California, San Diego

作者:Ori Heffetz
現職:Cornell University

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