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  • 定價:1,200 元
Strategic Management of Technological Innovation
作  /  譯    者 : Melissa A. Schilling
I S B N -  13 : 9781260565799
I S B N -  10 : 1260565793
類             別: 科技管理
版             次: 6 版
年             份: 2020
規             格: 346 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/教師手冊/題庫)(教師專用)
     

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Ch 1 Introduction

PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
Ch 2 Sources of Innovation
Ch 3 Types and Patterns of Innovation
Ch 4 Standards Battles, Modularity, and Platform Dominance
Ch 5 Timing of Entry

PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
Ch 6 Defining the Organization’s Strategic Direction
Ch 7 Choosing Innovation Projects
Ch 8 Collaboration Strategies
Ch 9 Protecting Innovation

PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
Ch10 Organizing for Innovation
Ch11 Managing the New Product Development Process
Ch12 Managing New Product Development Teams
Ch13 Crafting a Deployment Strategy

作者:Melissa A. Schilling
現職:New York University

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