華泰文化網

  • 定價:1,400 元
International Business: Competing in the Global Marketplace
作  /  譯    者 : Charles W. L. Hill
I S B N -  13 : 9781260575866
I S B N -  10 : 1260575861
類             別: 國際企業管理
版             次: 13 版
年             份: 2021
規             格: 688 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/教師手冊/題庫)(教師專用)
     

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System
Ch12 The Global Capital Market

PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch13 The Strategy of International Business
Ch14 The Organization of International Business
Ch15 Entry Developed and Emeging Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch16 Exporting, Importing, and Countertrade
Ch17 Global Production and Supply Chain Management
Ch18 Global Marketing and Business Analytics
Ch19 Global Human Resource Management
Ch20 Accounting and Finance in the International Business

PART VII: INTEGRATIVE CASES

作者:Charles W. L. Hill
現職:University of Washington

  • Global Busin...

    Hill

  • Internationa...

    Luthans

  • Internationa...

    Cavusgil

  • 國際企業(Hil...

    許嘉文

  • Global Busin...

    Hill

  • Internationa...

    Daniels

  • 國際企業:管...

    何志峰

  • Global Busin...

    Hill

  • Internationa...

    Cavusgil

  • 國際企業(Hil...

    許嘉文