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Entrepreneurship: The Art, Science, and Process for Success(ISE)
作  /  譯    者 : Charles Bamford,Garry Bruton
I S B N -  13 : 9781265071509
I S B N -  10 : 1265071500
類             別: 創業管理
版             次: 4 版
年             份: 2022
規             格: 335 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/教師手冊/題庫)(教師專用)
     

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
1.The Art of turning an entrepreneurial venture into a success.
2.The Science of practice as the heart of starting and running a successful entrepreneurial venture.
3.The Process that tie these two areas together into a coherent and organized business.

PART I: LAYING THE GROUNDWORK FOR YOUR BUSINESS
Ch 1 The 21st Century Entrepreneur
Ch 2 Individual Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation

PART II: DUE DILIGENCE ON THE BUSINESS IDEA
Ch 4 External Analysis
Ch 5 Business Mission and Strategy

PART III: ESTABLISHING A FINANCIAL FOUNDATION
Ch 6 Analyzing Cash Flow and Other Financial Information
Ch 7 Financing and Accounting
Ch 8 Business & Financial Analysis

PART IV: BUILDING THE BUSINESS
Ch 9 Legal Issues with A New Busniess
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations

PART V: IMPORTANT ISSUE FOR ENTREPRENEURS
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business

PART VI: MINICASES

作者:Charles E. Bamford
現職:Duke University

作者:Garry D. Bruton
現職:Texas Christian University

  • Entrepreneur...

    Bamford

  • 創業教學:巴...

    陳明惠

  • 創業管理:策...

    朱沛

  • New Venture ...

    Spinelli

  • 創新與創業

    國立高雄第一科技大學創新創業中心

  • New Venture ...

    Spinelli