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  • 定價:1,320 元
Better Business(GE)
作  /  譯    者 : Michael R. Solomon,Mary Anne Poatsy,Kendall Martin
I S B N -  13 : 9781292218199
I S B N -  10 : 1292218193
類             別: 企業概論
版             次: 5 版
年             份: 2018
規             格: 624 頁
出     版     商: Pearson Education
教師教學配件: 教師資源光碟(PowerPoint/教師手冊/題庫)(教師專用)
     

Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

PART I: LOOKING AT THE BUSINESS ENVIROMENT
Ch 1 Business Basics
Ch 2 Economics and Banking
Ch 3 Ethics in Business
Ch 4 Business in a Global Economy
Mini Chapter 1 Business Law

PART II: STARING AND STRUCTURING A BUSINESS
Ch 5 Small Business and the Entrepreneur
Ch 6 Forms of Business Ownership
Mini Chapter 2 Constructing an Effective Business Plan

PART III: MANAGING A BUSINESS AND EMPLOYEES
Ch 7 Business Management and Organization
Ch 8 Motivation, Leadership, and Teamwork
Ch 9 Human Resource Management
Ch10 Online Business and Technology
Ch11 Production, Operations, and the Supply Chain Management
Mini Chapter 3 Business Communications

PART IV: PRINCIPLE OF MARKETING
Ch12 Marketing and Consumer Behavior
Ch13 Product Development and Pricing Strategies
Ch14 Promotion and Distribution
Mini Chapter 4 Finding a Job

PART V: PRINCIPLES OF FINANCE
Ch15 Financing and Accounting for Business Operations
Ch16 Investment Opportunities in the Securities Market
Mini Chapter 5 Personal Finance

作者:Michael R. Solomon
現職:Saint Joseph's University

作者:Mary Anne Poatsy
現職:Montgomery County Community College

作者:Kendall Martin
現職:Montgomery County Community College

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