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Principles of Economics(Annotated Edition)
作  /  譯    者 : Robert H. Frank,Ben S. Bernanke,導讀 謝德宗
I S B N -  13 : 9789863412274
I S B N -  10 : 9863412279
類             別: 經濟學原理
版             次: 6 版
年             份: 2016
規             格: 742 頁
出     版     商: McGraw Hill Education
教師教學配件: 教師資源光碟(PowerPoint/題庫/習題解答)(教師專用)
     

傳統百科全書式的經濟學原理傾向將大量細節內容塞進學生的腦海,然而在學生結束經濟學課程後,卻僅剩少數可用知識留存在記意中。Frank 與Bernanke等人合著的《經濟學》(Principles of Economics, 6e)則是期望學生在結束經濟學課程後,仍能具備深厚的經濟學素養,是以本書的特色是強調七個核心原則:
●稀少性原則(scarcity principle)
●成本效益原則(cost-benefit principle)
●誘因原則(incentive principle)
●比較利益原則(principle of comparative advantage)
●遞增機會成本原則(principle of increasing opportunity cost)
●效率原則(efficiency principle)
●均衡原則(equilibrium principle)
為了讓台灣的學生在了解外國經濟環境背景之外,也能知悉本國實際經濟現象,順利將經濟原則用於看待國內經濟事務,是以特於每章開始前編撰中文導讀,以協助國內的學生融入每章內容,提升學習效果

Ch 1 Thinking Like an Economist
Ch 2 Comparative Advantage
Ch 3 Supply and Demand
Ch 4 Elasticity
Ch 5 Demand
Ch 6 Perfectly Competitive Supply
Ch 7 Efficiency, Exchange, and the Invisible Hand in Action
Ch 8 Monopoly, Oligopoly, and Monopolistic Competition
Ch 9 Games and Strategic Behavior
Ch10 Externalities and Property Rights
Ch11 The Economics of Information
Ch12 Labor Markets, Poverty, and Income Distribution
Ch13 The Environment, Health, and Safety
Ch14 Public Goods and Tax Policy
Ch15 Spending, Income, and GDP
Ch16 Inflation and the Price Level
Ch17 Wages and Unemployment
Ch18 Economic Growth
Ch19 Saving, Capital Formation, and Financial Markets
Ch20 Money, Prices, and Financial Intermediaries
Ch21 Short-Term Economic Fluctuations
Ch22 Spending, Output, and Fiscal Policy
Ch23 Monetary Policy and the Federal Reserve
Ch24 Aggregate Demand, Aggregate Supply, and Business Cycles
Ch25 Macroeconomic Policy
Ch26 Exchange Rates, International Trade, and Capital Flows

導讀:謝德宗
現職:台灣大學經濟學系教授

作者:Robert H Frank
現職:Cornell University

作者:Ben Bernanke
現職:Princeton University (formerly)

作者:Kate Antonovics
現職:University of California, San Diego

作者:Ori Heffetz
現職:Cornell University

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