Corporate Strategy: A Resource-Based Approach
版次
2 版
年份
2006
ISBN
9780071111072
產品分類
產品型式
平裝
頁數
284 ⾴
定價
1,060元
Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.
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Ch1. An Introduction to Corporate Strategy
APPENDIX A Past Approaches to Corporate Strategy
Ch2. Resources and Rents
APPENDIX B Business Strategy and Industry Analysis
Ch3. Scale and Scope within an Industry
Ch4. Diversified Expansion
Ch5. Organizational Limits to Firm Scope
Ch6. Managing the Multibusiness Corporation
APPENDIX C Mechanisms For Achieving Corporate
Coherence
Ch7. Creating Corporate Advantage
Ch8. Corporate Governance
Ch9. Corporate Transformation: The Dynamics of Corporate Strategy
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