Marketing for Hospitality and Tourism (GE)
餐旅與觀光行銷(Morrison/Hospitality and Travel Marketing 4e)
餐旅行銷管理(Reid/ Hospitality Marketing Management 5e)
餐旅業行銷管理(Reich/ Marketing Management for the Hospitality Industry 1e)
Marketing Management for the Hospitality Industry: A Strategic Approach (Original)
Travel Sales and Customer Service