消費者行為概論

消費者行為

Public Relations: Strategies and Tactics(GE)

行銷學(Armstrong/Marketing: An Introduction 15e)

服務行銷：擬定服務業最佳行銷策略

國際行銷管理

Consumer Behavior: Buying, Having, and Being

行銷研究：AI、大數據與傳統行銷工具

Services Marketing: Integrating Customer Focus Across the Firm

Social Media Marketing: A Strategic Approach(Asia Edition)

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Advertising and Promotion: An Integrated Marketing Communications Perspective

Essentials of Marketing Research

eMarketing: Digital Marketing Strategy (ISE)

International Marketing

Consumer Behavior: Building Marketing Strategy

Retailing Management

行銷學