行銷管理(Kotler/Marketing Management 16e)

行銷管理

Marketing: An Introduction(GE)

消費者行為概論

消費者行為

Marketing Management(GE)

Services Marketing: People, Technology, Strategy

品牌行銷與管理

服務行銷：擬定服務業最佳行銷策略

行銷管理(Perreault/Essentials of Marketing: A Marketing Strategy Planning Approach 16e)

網路行銷概論(Frost/E-Marketing 8e)

策略品牌管理(Keller/Strategic Brand Management 5e)

Essentials of Marketing: A Marketing Strategy Planning Approach

國際行銷管理

Essentials of Marketing Research

Contemporary Advertising and Integrated Marketing Communications

New Products Management

廣告學(Moriarty/Advertising & IMC: Principles and Practice 11e)