行銷管理

行銷學

Product Design and Development

Consumer Behavior: Buying, Having, and Being

Marketing Channel Strategy: An Omni-Channel Approach

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Marketing: An Introduction(GE)

行銷研究：大數據與傳統行銷工具的結合

Marketing Research: An Applied Orientation

服務業行銷(Wirtz/Services Marketing: People, Technology, Strategy 8e)

消費者行為概論

Advertising & IMC: Principles & Practice (GE)

消費者行為

策略品牌管理(Keller/Strategic Brand Management 4e)

國際行銷學(Cateora/International Marketing 17e)

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Retailing Management

Marketing Management