Public Relations: Strategies and Tactics(GE)

Advertising and Promotion: An Integrated Marketing Communications Perspective

Contemporary Advertising and Integrated Marketing Communications

廣告學(Moriarty/Advertising & IMC: Principles and Practice 11e)

Advertising & IMC: Principles & Practice (GE)

廣告學(Moriarty/Advertising & IMC: Principles and Practice 10e)

廣告、媒體與社會

Public Relations: Strategies & Tactics(GE)

廣告策略與管理：理論與案例交鋒對話

Advertising & IMC: Principles & Practice(GE)

大眾傳播理論：基礎、發展與未來(Baran/Mass Communication Theory 6e)

廣告與台灣社會變遷

Advertising: Principles & Effective IMC Practice

廣告管理

Advertising: A Framework

Advertising Management

Cases In Advertising and Communications Management

Planning Media: Strategy and Imagination