品牌行銷與管理

策略品牌管理(Keller/Strategic Brand Management 5e)

New Products Management

Product Design and Development

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

策略品牌管理(Keller/Strategic Brand Management 4e)

產品設計與開發 (Ulrich/Product Design and Development 6e)

新產品管理(Crawford/New Products Management 11e)

產品設計與開發(Ulrich/Product Design and Development 5e)

Strategic Brand Management

新產品開發與管理

Brandmaps: The Competitive Marketing Strategy Game

商品學