Contemporary Advertising and Integrated Marketing Communications

廣告學(Moriarty/Advertising & IMC: Principles and Practice 11e)

Advertising & IMC: Principles & Practice (GE)

廣告學(Moriarty/Advertising & IMC: Principles and Practice 10e)

廣告、媒體與社會

廣告策略與管理：理論與案例交鋒對話

Advertising & IMC: Principles & Practice(GE)

Advertising: Principles & Effective IMC Practice

廣告管理

Advertising: A Framework

Advertising Management

Cases In Advertising and Communications Management

廣告學：策略與創意

Advertising: What It Is and How To Do It