服務行銷：擬定服務業最佳行銷策略

國際行銷管理

Services Marketing: Integrating Customer Focus Across the Firm

Social Media Marketing: A Strategic Approach(Asia Edition)

eMarketing: Digital Marketing Strategy (ISE)

International Marketing

Services Marketing: People, Technology, Strategy

服務行銷：擬定服務業最佳行銷策略

網路行銷概論(Frost/E-Marketing 8e)

國際行銷管理

服務業行銷(Wirtz/Services Marketing: People, Technology, Strategy 8e)

國際行銷學(Cateora/International Marketing 17e)

服務行銷與管理

Social Media Marketing: A Strategic Approach(Original)

Services Marketing: Integrating Customer Focus Across the Firm

國際行銷管理

Services Marketing: People, Technology, Strategy

International Marketing