網路行銷概論(Strauss/E-Marketing 7e)

服務行銷管理

E-Marketing(M-PIE)

Business Marketing: Connecting Strategy, Relationships & Learning

Global Marketing Management(M-PIE)

Services Marketing

服務業行銷(Lovelock/Services Marketing: People, Technology, Strategy 7e)

競選傳播：策略與管理

Business Marketing Management : B2B

服務業行銷

Marketing of High-Technology Products and Innovations(PNIE)

Electronic Marketing: Integrating Electronic Resources into the Marketing Process

Strategic Marketing for Non-Profit Organizations

顧客服務管理：CRM實戰理論與實務

顧客關係管理：資料庫行銷方法之應用(Kumar/Customer Relationship Management 1e)

Internet Marketing and e-Commerce

科技行銷(Mohr/Marketing of High-Technology Products and Innovations 2e)

產業行銷學