1.Marketing concept grounding: In each chapter the authors structure material around a principle of marketing framework and then tell how the internet changed the structure or practices. This technique provides a bridge from previously learned material and presents it in a framework for easier learning.

2.Best practices from real companies: A company success story starts each chapter. New case histories for this edition offer current examples of firms that do it right.

3.Graphical frameworks in each chapter: The authors created unique e-marketing visual models to show how each chapter fits among other chapters in the entire part. In addition, several chapters feature models for within-chapter understanding.

4.Review and discussion questions: Questions at the chapter end will help students refresh and think more deeply about the material.