服務行銷：擬定服務業最佳行銷策略

Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: People, Technology, Strategy

服務行銷：擬定服務業最佳行銷策略

服務業行銷(Wirtz/Services Marketing: People, Technology, Strategy 8e)

服務行銷與管理

Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: People, Technology, Strategy

服務行銷管理

Services Marketing

服務業行銷(Lovelock/Services Marketing: People, Technology, Strategy 7e)

服務業行銷