Market-Based Management (PNIE)

Marketing Strategy: A Decision Focused Approach

Strategic Marketing

策略行銷管理：全球觀點(Aaker/Strategic Market Management: Global Perspectives 1e)

Strategic Market Management: Global Perspectives

Strategic Marketing

行銷策略

行銷管理(Best/Market-Based Management: Strategies for Growing Customer Value 4e)

Marketing Strategy: A Customer-Driven Approach(Original)