Essentials of Marketing:A Marketing Strategy Planning Approach

行銷評論 第十四卷 第三期(2017秋季號)

服務行銷與管理

行銷學(Armstrong/Marketing: An Introduction 13e)

Marketing Management: An Asian Perspective

Social Media Marketing: A Strategic Approach(Original)

Market-Based Management (PNIE)

Services Marketing: Integrating Customer Focus Across the Firm

國際行銷管理

行銷管理

行銷學

Essentials of Marketing

行銷管理(Kotler/Marketing Management 15e)

產品設計與開發 (Ulrich/Product Design and Development 6e)

行銷通路策略(Palmatier/Marketing Channel Strategy 8e)

Services Marketing: People, Technology, Strategy

International Marketing

Marketing(Original)