Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
PART I: FOUNDATIONS OF CONSUMER BEHAVIOR
Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Ch 2 Consumer Ethics, the Marketplace, and the Planet
PART II: MAKING SENSE OF THE WORLD
Ch 3 Perceiving and Making Meaning
Ch 4 Learning, Remembering, and Knowing
Ch 5 Motivation
PART III: BUYING AND HAVING: CHOOSING AND USING PRODUCTS
Ch 6 Attitudes and How to Change Them
Ch 7 Deciding
Ch 8 Buying, Using, and Disposing
PART IV: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY
Ch 9 Identity and the Self
Ch10 Personality, Values, and Lifestyles
Ch11 Social and Cultural Identity
PART V: BELONGING
Ch12 How Groups Define Us
Ch13 Social Class and Status
Ch14 Culture
作者：Michael R. Solomon
現職：Saint Joseph's University
作者：Cristel Antonia Russell
現職：Pepperdine University