◇Description
Best-selling Management author, Gareth Jones, offers a fresh approach in Introduction to Business 1/e by engaging students with illustrative examples and stories embedded within the text to encourage them to learn more about the concepts than any other paperback available.
◇Features
•Jones provides students with an integrated "big picture" of business, not a survey approach that skims the surface. While other texts in the paperback only survey the areas of business marketing, management, accounting and finance, Jones show students how these areas connect to each other and how they relate to the world in which we live.
•Jones engages students through examples and stories which are integrated within the text, making them more accessible than if they were relegated to side boxes.
•In every chapter, hands-on exercises and thought-provoking questions offer students the opportunity to actively think and engage in business issues and decision making.
•Business in action boxes are included in the chapters and give real-world examples, but don’t disrupt the text will too much unnecessary detail.
PARTⅠ THE ENVIRONMENT OF BUSINESS
Ch.1 What Is Business?
Ch.2 The Evolution of Business
Ch.3 Entrepreneurs, Managers, and Employees
Ch.4 Multinationals and the Global Environment of Business
Ch.5 Business Ethics and the Legal Environment of Business
PARTⅡ THE HUMAN SIDE OF BUSINESS
Ch.6 Leadership, Influence, and Communication in Business
Ch.7 Motivating and Managing People and Groups in Business Organizations
Ch.8 The Structure and Culture of a Business Organization
PARTⅢ A FUNCTIONAL APPROACH TO BUSINESS
Ch.9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
Ch.10 Marketing and Product Development: Creating and Positioning Goods and Services
Ch.11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
Ch.12 Operations and Materials Management: Managing the Production and Flow of Goods and Services
Ch.13 Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities
Ch.14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
Ch.15 Finance: Balancing Risk and Return