Corporate Information Strategy and Management: Text and Cases
版次
8 版
年份
2009
ISBN
9780071263191
產品分類
產品型式
平裝
頁數
513 ⾴
定價
1,180元
Corporate Information Strategy and Management: Text and Cases 8/e is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Introduction: Corporate Information Strategy and Management
Case 1-1: IBM's Decade of Transformation: Turnaround to Growth

MODULE ONE: IT AND BUSINESS ADVANTAGE
Chapter 1: Understanding Business Models
Chapter 2: IT Impact on Business Models
Chapter 3: IT Impact on Organizations
Chapter 4: Making the Case for IT
Reading 1-1: The Five Competitive Forces That Shape Strategy
Case 1-2: Amazon.com: The Brink of Bankruptcy)
Case 1-3: Canyon Ranch
Case 1-4: Boeing's e-Enabled Advantage
Case 1-5: Royal DSM N.V.: Information Technology Enabling Business Transformation

MODULE TWO: THE BUSINESS OF IT
Chapter 5: Understanding IT Infrastructure
Chapter 6: Assuring Reliable and Secure IT Services
Chapter 7: Managing IT Service Delivery
Chatper 8: Managing IT Project Delivery
Case 2-1: CareGroup
Case 2-2: The IPremier Company(A): Denial of Service Attack
Case 2-3: Ford Motor Company: Supply Chain Strategy
Reading 2-4:The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell
Case 2-5: Strategic Outsourcing at Bharti Airtel Limited
Case 2-6: Cisco Systems, Inc.: Implementing ERP

MODULE THREE: IT LEADERSHIP
Chapter 9: Governance of the IT Function
Chapter 10: Leadership of the IT Function
Reading 3-1: Information Technology and the Board of Directors
Case 3-2: Volkswagen of America: Managing IT Priorities
Case 3-3: The AtckPC Project Management Office

Concluding Thoughts
Case C-1: The ITC eChoupal Initiative