1.Real world business chapter opening cases - 16 new, 14 revised in this edition - set a real context for learning, spark students' interest, and provide a unifying theme for the chapter by showing how the economic concepts about to be learned impact a real business.
2. Personal Dimension: Economics in Your Life - 16 new, 14 revised in this edition - was added to each chapter opener to create a personal dimension to the material for students. This feature poses questions to students for them to think about and in the end of the chapter the authors answer the questions posed.
3. Inside Look - 30 of which are new to this edition - ends each chapter with a newspaper article illustrating how a key principle in the chapter was used by the chapter-opening case company to make a real business decision. The authors provide an analysis of the article, corresponding graph (s), and Thinking Critically exercises.
4. Making the Connection - over half of which are new - helps students see how the information they are learning has been used in real economic situation.
PART I: INTRODUCTION
Ch 1 Economics: Foundations and Models
Ch 2 Tradeoffs, Comparative Advantage, and the Market System
Ch 3 Where Prices Come From: The Interaction of Demand and Supply
Ch 4 Economic Efficiency, Government Price Setting, and Taxes
PART II: MARKETS IN ACTION
Ch 5 Externalities, Environmental Policy, and Public Goods
Ch 6 Elasticity: The Responsiveness of Demand and Supply
PART III: FIRMS IN THE DOMESTIC AND INTERNATIONAL ECONOMIES
Ch 7 Firms, the Stock Market, and Corporate Governance
Ch 8 Comparative Advantage and the Gains from International Trade
PART IV: MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS
Ch 9 Consumer Choice and Behavioral Economics
Ch10 Production, Technology, and Costs
PART V MARKET STRUCTURE AND FIRM STRATEGY
Ch11 Firms in Perfectly Competitive Markets
Ch12 Monopolistic Competition: The Competitive Model in a More Realistic Setting
Ch13 Oligopoly: Firms in Less Competitive Markets
Ch14 Monopoly and Antitrust Policy
Ch15 Pricing Strategy
PART VI MARKETS FOR FACTORS OF PRODUCTION
Ch16 The Markets for Labor and Other Factors of Production
PART VII INFORMATION, TAXES, AND THE DISTRIBUTION OF INCOME
Ch17 The Economics of Information
Ch18 Public Choice, Taxes, and the Distribution of Income
PART VIII MACROECONOMIC FOUNDATIONS AND LONG-RUN GROWTH
Ch19 GDP: Measuring Total Production and Income
Ch20 Unemployment and Inflation
Ch21 Economic Growth, the Financial System, and Business Cycles
Ch22 Long-Run Growth: Sources and Policies
PART IX SHORT-RUN FLUCTUATIONS
Ch23 Aggregate Expenditure and Output in the Short Run
Ch24 Aggregate Demand and Aggregate Supply Analysis
PART X MONETARY AND FISCAL POLICY
Ch25 Money, Banks, and the Federal Reserve System
Ch26 Monetary Policy
Ch27 Fiscal Policy
Ch28 Inflation, Unemployment, and Federal Reserve Policy
PART I I THE INTERNATIONAL ECONOMY
Ch29 Macroeconomics in an Open Economy
Ch30 The International Financial System
◎R. Glenn Hubbard
現職：美國哥倫比亞大學財務經濟系暨經濟系教授
學歷：美國哈佛大學經濟博士
專長：公眾經濟、貨幣銀行、總體經濟、產業組織及公共政策
◎Anthony Patrick O’Brien
現職：美國理海大學經濟系教授
學歷：美國加州柏克萊大學經濟博士
專長：國際經濟、勞動經濟、經濟歷史