Table of Contents:
PART 1: FRAMEWORK OF INTERNATIONAL MARKETING. 1. Aspects of International Marketing. 2. Economic Rationale of Global Trade and Business. PART 2: PERSPECTIVES OF INTERNATIONAL MARKETS. 3. Global Marketing. 4. International Marketing Research. PART 3: THE FIELD OF INTERNATIONAL BUSINESS. 5. International Monetary System. 6. International Finance and Accounting. 7. Regional Market Agreements. PART 4: ENVIRONMENTAL FACTORS AFFECTING INTERNATIONAL MARKETING. 8. Economic Environment. 9. Cultural Environment. 10. Political Environment. 11. Legal Environment. PART 5: INTERNATIONAL MARKETING DECISIONS. 12. Product Policy and Planning. 13. International Pricing Strategy. 14. International Channels of Distribution. 15. International Advertising. 16. Multinational Sales Management and Foreign Sales Promotion. 17. Export Marketing. PART 6: PLANNING AND CONTROL. 18. Organization and Control in International Marketing. 19. Marketing Planning and Strategy for International Business. International Marketing Cases. Name and Company Index. Subject Index.