This book provides an economic analysis of e-commerce and the Internet. The book takes a broad approach in looking at the microeconomic structure, competitive strategy and efficiency, as well as social and legal implications of the e-commerce revolution. The unique approach of the book is its demonstration of economic tensions, economic forces acting in concert or in opposition, that are consistently affecting the continuing development of e-commerce.
PART 1: INTRODUCTION AND BACKGROUND TOPICS.
Ch 1. An Introduction to the Economics of e-Commerce and the Internet.
Ch 2. Microeconomic Models of e-Commerce.
Ch 3. The Technology Behind e-Commerce and the Internet.
PART 2: MARKET STRUCTURE TOPICS.
Ch 4. Measuring e-Commerce Concentration- A Characteristic of Market Structure.
Ch 5. Entry Barriers- A Structural Factor Limiting e-Competition.
Ch 6. Legal/Institutional Entry Barriers: Patents, Copyrights, Government Franchises.
Ch 7. Copyrights and e-Commerce: Protecting Intellectual Property in the Digital Age.
Ch 8. Structural Change Through Mergers.
PART 3. MARKET CONDUCT TOPICS.
Ch 9. Creating, Sustaining, and Challenging Market Dominance in e-Commerce.
Ch 10. e-Commerce Pricing and Revenue Strategies.
Ch 11. e-Commerce Strategic Behavior: Product Differentiation and Promotion.
PART 4: MARKET PERFORMANCE TOPICS.
Ch 12. e-Commerce and Profitability.
Ch 13. e-Commerce Efficiency and Productivity.
Ch 14. Venture Capitalists and IPOs.
Ch 15. Learning from Dot-Com Failures.
Ch 16. e-Commerce Applications: Health Care, Education, Financial Services, and Real Estate.
PART 5: ISSUES IN e-COMMERCE AND THE INTERNET.
Ch 17. The Taxation of e-Commerce.
Ch 18. Internet Privacy and Security.
Ch 19. e-Commerce and Society.
Ch 20. The Future of e-Commerce and the Internet.