Management: Meeting and Exceeding Customer Expectations
版次
9 版
年份
2008
ISBN
9780324568363
出版商
產品分類
產品型式
平裝
頁數
704 ⾴
定價
980元
本書除襄括完整的管理學理論外,並加入美國與全球現今的管理應用實務,本書架構的二大特點,(1)企業永無止境的追求超越顧客期待;(2)企業與組織成員需要被有效的領導。
本書特色:
•Management in Action:章首案例強調管理者面對不同組織與活動時與本章產生的關連性。
•Application Cases:全面更新章末應用個案,充份點出整章主要論點。
•Global Applications boxes:為使全書更具全球化觀點,每章特別引用非美國案例。
•Ethical Management boxes:每章特別探討管理者面臨的各種道德二難問題。
•Managing Technology boxes:特別闡述管理者使用各種不同的科技管理與對組織的衝擊。
•To Do List:本版新增每章學習清單,使學生便於確認每章完整學習。
PART ⅠMANAGEMENT CONCEPTS
Ch.1 Management: An Overview
Ch.2 Management Thought: Past and Present
Ch.3 Management Ethics and Social Responsibility
Ch.4 Management's Commitments to Quality and Productivity

PART Ⅱ PLANNING AND DECISION MAKING
Ch.5 The Manager's Environment
Ch.6 Planning and Strategy
Ch.7 Making Decisions

PART Ⅲ ORGANIZING
Ch.8 Organizing Principles
Ch.9 Organizational Design, Culture and Change

PART Ⅳ STAFFING
Ch.10 Staffing the Workforce
Ch.11 Communication: Interpersonal and Organizational
Ch.12 Human Motivation

PART Ⅴ LEADING
Ch.13 Leadership
Ch.14 Team Management and Conflict

PART Ⅵ CONTROLLING
Ch.15 Information Management Systems
Ch.16. Control: Purpose, Process and Techniques

APPENDICES
A. Operations Management
B. International Management
C. Succeeding In Your Organization
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