Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors.

The 4th edition will continue to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the management of innovation field.

Building on extensive user feedback, the new edition features new globally-focused case illustrations, expanded discussion of contemporary issues in innovation and improved online lecturer support.

Improvements and new features of the 4th Edition based on the feedback of faculty, students and other users of the first three editions, and the authors own collective experiences:

1.Research and case studies fully updated;

2.Clearer model of innovation, structure to the text and mapping of the key topics;

3.Full integration with the new web portal, featuring the innovation toolkit, full case studies, outline classes and courses, student exercises and assignments;

4.Throughout the text, “Views from the Front Line” – commentary from practising managers of innovation, and “Research Notes” – summaries of the very latest evidence and reviews of contemporary topics.

Hallmark Features

1.Provides a balanced approach to the management of innovation including market and organizational as well as technological issues.

2.Draws on the latest research in innovation management.

3.Written by leading authorities on the management of innovation.

4.Includes brief case studies.