●Description
This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.
Section.1 Global Firms And The Global Environment.
Section.2 The Globalization Process.
Section.3A Competitive Analysis And Strategic Planning: The Corporate View.
Section.3B Competitive Analysis And Strategic Planning: The Country View.
Section.4 Strategic Alliances.
Section.5 Marketing.
Section.6 Production.
Section.7 R&D And Technology Management.
Section.8 Finance.
Section.9 Organization And Human Resources Management.
Section.10 Information And Information Processing.