Principles of Internet Marketing(Original)
作/譯者
版次
1 版
年份
2000
ISBN
9780538875738
出版商
產品分類
產品型式
精裝
頁數
467 ⾴
定價
980元
點我訂購
團體訂購
Table of Contents:
1. Introduction. 2. A Digital World . 3. Networks. 4. Individuals Online. 5. Web Business Models. 6. Customer Support & Online Quality. 7. Personalization. 8. New Product Development and the Net. 9. Traffic and Brand Building. 10. Online Community. 11. Pricing in an Online World. 12. ECommerce. 13. Internet Marketing Plans. 14. Organizing for the Net.

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