Managerial Economics and Business Strategy
版次
9 版
年份
2017
ISBN
9781259251382
產品分類
產品型式
平裝
頁數
548 ⾴
定價
1,280元
This book begins by teaching managers the practical utility of basic economic tools. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topic not contained in any other single managerial economics textbook. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

This 9 edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure an smooth transition to this edition.
Ch 1 The Fundamentals of Managerial Economics
Ch 2 Market Forces: Demand and Supply
Ch 3 Quantitative Demand Analysis
Ch 4 The Theory of Individual Behavior
Ch 5 The Production Process and Costs
Ch 6 The Organization of the Firm
Ch 7 The Nature of Industry
Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Ch 9 Basic Oligopoly Models
Ch10 Game Theory: Inside Oligopoly
Ch11 Pricing Strategies for Firms with Market Power
Ch12 The Economics of Information
Ch13 Advanced Topics in Business Strategy
Ch14 A Manager's Guide to Government in the Marketplace
Case Study Time Warne Cable
◎作者:Michael Baye
 現職:Indiana Universuty

◎作者:Jeff Prince
 現職:Indiana Universuty
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