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PART I: BUSINESS IN A CHANGING WORLD
Ch 1 The Dynamics of Business and Economics
Ch 2 Business Ethics and Social Responsibility
Ch 3 Business in a Borderless World
PART II: STARTING AND GROWING A BUSINESS
Ch 4 Options for Organizing Business
Ch 5 Small Business, Entrepreneurship, and Franchising
PART III: MANAGING FOR QUALITY AND COMPETITIVENESS
Ch 6 The Nature of Management
Ch 7 Organization, Teamwork, and Communication
Ch 8 Managing Service and Manufacturing Operations
PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE
Ch 9 Motivating the Workforce
Ch10 Managing Human Resources
PART V: Marketing Developing Relationships
Ch11 Customer-Driven Marketing
Ch12 Dimensions of Marketing Strategy
Ch13 Digital Marketing and Social Networking
PART VI: FINANCING THE ENTERPRISE
Ch14 Accounting and Financial Statements
Ch15 Money and the Financial System
Ch16 Financial Management and Securities Markets
作者：O. C. Ferrell
現職：University of New Mexico
作者：Geoffrey Hirt
現職：DePaul University
作者：Linda Ferrell
現職：University of New Mexico