1.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business.
2.Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. By the end of the book, students have crafted their own business plans.
PART I: LAYING THE GROUNDWORK FOR YOUR BUSINESS
Ch 1 The 21st Century Entrepreneur
Ch 2 Individual Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation
PART II: Due Diligence on the Business Idea
Ch 4 External Analysis
Ch 5 Business Mission and Strategy
PART III: ESTABLISHING A FINANCIAL FOUNDATION
Ch 6 Analyzing Cash Flow and Other Financial Information
Ch 7 Financing and Accounting
Ch 8 BUSINESS & Financial Analysis
PART IV: BUILDING THE BUSINESS
Ch 9 Legal Issue With A New Busniess
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations
PART V: Important Issue For Entrepreneurs
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business
PART VI: MINI CASES
作者：Charles E. Bamford
現職：University of Notre Dame
Duke University
作者：Garry D. Bruton
現職：Texas Christian University