The process fo text writing and the speed with which revisions are developed don't often permit a complete overhaul.But for this edition, given major changes in how students and professors use text material and how professors are teaching, as well as major changes in the research industry, a fresh apoproach was necessary. To address major industry changes and both professor and student needs, McGraw-Hill team and author came up with a process and plan to deliver what students are seeking while giving professors what they need. The approach involved the following:
1.Reflect changes in students learning and teacher pedagoty:
(a)Separate
(b)Streamline and simplify
(c)Clarity
2.Reflect the current state of the research industry:
(a)Rethink everything
(b)Collaborate
PART I BUILD THE FOUNDATION FOR BUSINESS RESEARCH
Ch 1 Research Foundations and Fundamentals
Ch 2 The Research Process: An Overview
Ch 3 Stage 1: Clarify the Research Question
PART II THE DESIGN OF BUSINESS RESEARCH
Ch 4 Research Design: An Overview
Ch 5 Stage 2: Sampling Design
Ch 6 Stage 2: Data Collection Design: Qualitative Research
Ch 7 Stage 2: Data Collection Design: Observation Research
Ch 8 Stage 2: Data Collection Design: Experiments
Ch 9 Stage 2: Data Collection Design: Survey Research
PART III MEASUREMENT
Ch10 Stage 3: Measurement Foundations
Ch11 Stage 3: Measurement Questions
Ch12 Stage 3: Measurement Instruments
PART IV COLLECT, PREPARE, AND EXAMINE DATA
Ch13 Stage 3: Collect, Prepare, and Examine Data
PART V ANALYZE AND INTERPRET DATA
Ch14 Stage 4: Hypothesis Testing
Ch15 Stage 4: Measures of Association
PART VI REPORT THE RESEARCH
Ch16 Stage 5: Research Reports: Supported Insights and Recommendations
PART VII RESEARCH PROJECT OVERVIEW
Ch17 An Integrated Example
Appendices
A: Business Research Proposals and RFPs
B: Focus Group Discussion Guide
C: Nonparametric Significance Tests
D: Selected Statistical Tables
作者：Pamela S. Schindler
現職：Wittenberg University