Strategic Management: Text and Cases
版次
9 版
年份
2019
ISBN
9781260288353
產品分類
產品型式
平裝
頁數
433 ⾴
定價
1,360元
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PART I: STRATEGIC ANALYSIS
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm: Creating
Competitive Advantages
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a
Firm’s Tangible Resources

PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining
Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through
Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics

PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and
an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate
Entrepreneurship

PART IV: CASE ANALYSIS
Ch13 Analyzing Strategic Management Cases
作者:Gregory G. Dess
現職:University of Texas at Dallas

作者:Gerry McNamara
現職:Michigan State University

作者:Alan B. Eisner
現職:Pace University

作者:Seng-Hyun (Sean) Lee
現職:University of Texas at Dallas
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