1. Mainstream, balanced treatment of the latest developments in theory and practice of strategy.
2. Emphasis on company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
3. Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction
Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership
PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
作者：Arthur A. Thompson
現職：The University of Alabama
作者：Margaret A. Peteraf
現職：Dartmouth College
作者：John E. Gamble
現職：Texa A&M University-Corpus Christi
作者：A. J. Strickland III
現職：The University of Alabama