In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication today. Integrated with Connect for Business Communication, Cardon explores bedrock communication principles while also staying up-to-date with cultural and technological changes in the business environment—transforming learners into leaders for a networked world. Importantly, the text discusses AI in every chapter, reflecting the transformational nature of technology on business communication, with a bonus chapter that emphasizes how AI can be used with purpose and with the human touch.
PART I: INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility
PART II: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Inclusion in a Diverse Workplace
Ch 5 Global Communication
PART III: PRINCIPLES FOR BUSINESS MESSAGES
Ch 6 Creating Effective Business Messages
Ch 7 Improving Readability with Style and Design
Ch 8 Email and Other Traditional Tools for Business Communication
Ch 9 Collaboration Tools and Social Media for Business Communication
PART IV: TYPES OF BUSINESS MESSAGES
Ch10 Routine Business Messages
Ch11 Persuasive Messages
Ch12 Bad-News Messages
PART V: REPORTS AND PRESENTATIONS
Ch13 Research and Planning for Business Proposals and Reports
Ch14 Completing Business Proposals and Business Reports
Ch15 Planning Presentations
Ch16 Delivering Presentations
Ch17 Employment Communications
作者：Peter W. Cardon
現職：University of Southern California