Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

Features
1.Maintains a business perspective by looking at the management, marketing, and finance issues most important to the tourism industry.
2.Covers macro-level topics such as economic, political, social and environmental issues related to tourism.
3.Discusses consumer behavior and how it impacts business including decision-making and consumer motivations.
4.Considers current trends and how they impact each segment of the tourism industry such as environmental and social/cultural impacts of tourism (Chapter 12) and the future of sustainability (Chapter 13).
5.Uses extensive industry examples for student discussion including end-of-part integrative cases, opening vignettes, Tourism in Action sections and supplemental readings.