1. Balanced Coverage of both Traditional and Modern Theories: Core microeconomic theoriesconsumer theory, theory of the firm, and perfect competitionare covered thoroughly in the first half of the book, followed by a fully uptodate, authoritative treatment of modern theoriessuch as game theory,strategies, uncertainty, and moral hazard.
2. Realworld Examples and Applications: Hundreds of examples and applications use real people, real companies, and real data to illustrate microeconomic theory. Providing valuable practical perspective, abundant examples and applications showcase the versatility of modern microeconomics.
3. Keep Your Course Current and Relevant: New examples, exercises, and statistics appear throughout the text.
Ch 1 Introduction
Ch 2 Supply and Demand
Ch 3 Applying the SupplyandDemand Model
Ch 4 Consumer Choice
Ch 5 Applying Consumer Theory
Ch 6 Firms and Production
Ch 7 Costs
Ch 8 Competitive Firms sand Markets
Ch 9 Applying the Competitive Model
Ch 10 General Equilibrium and Economic Welfare
Ch 11 Monopoly
Ch 12 Pricing and Advertising
Ch 13 Oligopoly and Monopolistic Competition
Ch 14 Game Theory
Ch 15 Factor Markets
Ch 16 Interest rates, Investments, and Capital Markets
Ch 17 Uncertainty
Ch 18 Externalities, OpenAccess, and Public Goods
Ch 19 Asymmetric Information
Ch 20 Contracts and Moral Hazards
作者：Jeffrey M. Perloff
現職：University of California, Berkeley