International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.
The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
PART I: FOUNDATION CONCEPTS
Ch 1 Introduction: What Is International Business?
Ch 2 Globalization of Markets and the Internationalization of the Firm
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Ch 3 The Cultural Environment of International Business
Ch 4 Ethics, Corporate Social Responsibility, Sustainability amd Governance in International Business
Ch 5 Theories of International Trade and Investment
Ch 6 Political and Legal Systems in National Environments
Ch 7 Government Intervention in International Business
Ch 8 Understanding Emerging Markets
Ch 9 The International Monetary and Financial Environment
Ch10 Financial Management and Accounting in the Global Firm
PART III: STRATEGY AND OPPORTUNITY ASSESSMENT
Ch11 Strategy and Organization in the International Firm
Ch12 Global Market Opportunity Assessment
PART IV: ENTERING AND OPERATING IN INTERNATIONAL MARKETS
Ch13 Exporting and Global Sourcing
Ch14 Foreign Direct Investment and Collaborative Ventures
Ch15 Licensing, Franchising, and Other Contractual Strategies
PART V: FUNCTIONAL AREA EXCELLENCE
Ch16 Marketing in the Global Firm
Ch17 Human Resource Management in the Global Firm
作者：S. Tamer Cavusgil
現職：Georgia State University
作者：Gary Knight
現職：Willamette University
作者：John R. Riesenberger
現職：Thunderbird School of Global Management (retired)