PARTⅠ ISSUES IN BUSINESS MANPOWER
Ch.1 Some Basic Considerations in Education Planning for Service Business Manpower
Ch.2 Entrepreneurial Education in the Republic of China－Retrospect and Prospect

PARTⅡ ISSUES IN INTERNATIONAL MARKETING CHANNEL
Ch.3 An Appraisal of Direct and Indirect Export Channel－Cost Analysis
Ch.4 The Effect of Change of Export Channel Structure on the Size of Trade Firms－The ROC Perspective
Ch.5 An Analysis of the Cost Structure of Direct Export and Indirect Export for Firms in Taiwan, ROC

PARTⅢ ISSUES IN BUSINESS LOGISTICS, TRADING FIRMS AND INTERNATIONAL MARKETING
Ch.6 The Effect of Modern Freight Transportation on Foreign Trade－A Taiwan Perspective
Ch.7 From International Air Cargo Logistics Advantage to Air Cargo Marketing －An Analysis of Taiwan Case
Ch.8 Impacts of International Logistics on Taiwan Economic Development
Ch.9 The Role of and Issues Faced by Large Trading Firms in the Republic of China
Ch.10 Access to World Market and Growth of Foreign Trade

PARTⅣ ISSUES IN MARKETING ETHICS AND SOCIAL RESEARCH
Ch.11 Some Issues in Chinese Marketing Ethics
Ch.12 Social Changes and Social Research－the Republic of China Perspective

PARTⅤ ISSUES IN CONSUMERS BEHAVIOR AND MANAGEMENT STRATEGY
Ch.13 Foreign Tourists Eating and Drinking Behavior－Some Dimensions of Gender, Marital Status, Age, and Education
Ch.14 Measuring the Values of End User Computing
Ch.15 Strategies for Small Business to Meet the Challenge of Changing World Environments