Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. You take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available with more tools for business success.
Part I: Entrepreneurship: A World of Opportunity
Ch 1 The Entrepreneurial Life
Ch 2 Integrity, Ethics, and Social Entrepreneurship
Part II: Starting from Scratch or Joining an Existing Business
Ch 3 Starting a Small Business
Ch 4 Franchises and Independent Contracting in the Gig and Sharing Economies
Ch 5 The Family Business and Buyouts
Part III: Developing the New Venture Business Plan
Ch 6 Visualizing Your Dream: The Business Model and the Business Plan
Ch 7 The Marketing Plan
Ch 8 The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
Ch 9 The Location Plan
Ch10 Understanding a Firm's Financial Statements
Ch11 Forecasting Financial Requirements
Ch12 Financing the Small Business
Ch13 Planning for the Harvest
Part IV: Focusing on the Customer: Marketing Growth Strategies
Ch14 Building Customer Relationships
Ch15 Product Development and Supply Chain Management
Ch16 Pricing and Credit Decisions
Ch17 Promotional Planning
Ch18 Global Opportunities for Small Businesses
Part V: Managing Growth in the Small Business
Ch19 Professional Management and the Small Business
Ch20 Managing Human Resources
Ch21 Managing Small Business Operations
Ch22 Managing the Firm's Assets
Ch23 Managing Risk
作者：Justin G. Longenecker
現職：Baylor University
作者：J. William Petty
現職：Baylor University
作者：Leslie E. Palich
現職：Baylor University
作者：Frank Hoy
現職：Worcester Polytechnic Institute