Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.
PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY
Ch 1 The Entrepreneurial Life
Ch 2 Integrity, Ethics, and Social Entrepreneurship
PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS
Ch 3 Starting a Small Business
Ch 4 Franchises and Buyouts
Ch 5 The Family Business
PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN
Ch 6 The Business Plan: Visualizing the Dream
Ch 7 The Marketing Plan
Ch 8 The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
Ch 9 The Location Plan
Ch10 Understanding a Firm’s Financial Statements
Ch11 Forecasting Financial Requirements
Ch12 Financing the Small Business
Ch13 Planning for the Harvest
PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES
Ch14 Building Customer Relationships
Ch15 Product Development and Supply Chain Management
Ch16 Pricing and Credit Decisions
Ch17 Promotional Planning
Ch18 Global Opportunities for Small Business
PART V: MANAGING GROWTH IN THE SMALL BUSINESS
Ch19 Professional Management and the Small Business
Ch20 Managing Human Resources
Ch21 Managing Small Business Operations
Ch22 Managing the Firm’s Assets
Ch23 Managing Risk
作者：Justin G. Longenecker
現職：Baylor University
作者：J. William Petty
現職：Baylor University
作者：Leslie E. Palich
現職：Baylor University
作者：Frank Hoy
現職：Worcester Polytechnic Institute