●Description
Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. Reflecting the ever-increasing changes in the tools and technology available today, the book includes recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). Overall, students and managers learn the fundamentals of conducting research and making good decisions based on the results. This new edition is available packaged with the SPSS Student Version Software.
● New to the Edition
1.The new Chapter 2 provides expanded coverage of information, research, and knowledge management.
2.A new part of the book features a wealth of research cases.
3.The text and examples have been carefully edited and redesigned for clarity and ease of understanding.
PARTⅠ BUSINESS RESEARCH, KNOWLEDGE MANAGEMENT, AND SCIENTIFIC INQUIRY
Ch.1 Business Research and Decision Making
Ch.2 Information, Research, and Knowledge Management
Ch.3 Scientific Inquiry
PARTⅡ BEGINNING THE BUSINESS RESEARCH PROCESS
Ch.4 Secondary Data Collection in Business Inquiry
Ch.5 Problem and Proposal Development and Management
PARTⅢ RESEARCH DESIGN
Ch.6 Fundamentals of Research Design
Ch.7 Foundations of Measurement
Ch.8 Scaling and Instrument Design
Ch.9 Sampling Design
PARTⅣ PRIMARY DATA COLLECTION (PDC)
Ch.10 PDC Using Survey Instruments
Ch.11 PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques
PARTⅤ ANALYTICAL PROCEDURES.
Ch.12 Planning for Data Analysis
Ch.13 Basic Analytic Methods
Ch.14 Analysis of Variance and Regression Techniques
Ch.15 Advanced Multivariate Analysis
PARTⅥ RESEARCH REPORTING AND EVALUATION
Ch.16 Ethical Considerations in Business Research
Ch.17 Research Reporting and Evaluation